The 13-year story.

Why I took the Trinidad distribution — and why I sold it to my brother.

13 yrsOperating tenure
1 familyBrought out of Venezuela
1 exitTo my brother

Trinidad · Port of Spain


Operating leadership has two tests. The first is whether you can come in and produce results. The second is whether you can stay, sustain them, and exit cleanly when the time is right.

My family is from Trinidad. Venezuela, where I had been living and working, was beginning to come apart. I had a clear-eyed view of what was happening to the country, and I had family members who needed a path out.

The Liquimoly years had earned me something more than experience. They had earned me standing with the parent company. When the opportunity came to take on the Trinidad distribution — my family’s home country — I took it for two reasons. The first was that it was a real business opportunity. The second was that it gave my family a destination.

Both reasons were correct. The business was real. The destination became real. My family came out of Venezuela through Trinidad.


Thirteen years of operating leadership

Most case studies in consulting are short. Six months. A year. The numbers go up. The consultant moves on.

Trinidad is not that case study.

I ran the business for thirteen years. I built it from the foundation, I navigated every market shift the Caribbean threw at it — currency volatility, supply chain disruptions, the slow grinding test of running a small operation in a small market — and I made it the kind of business that could be handed off.

That’s the part of operating leadership that doesn’t make it into most case studies. The unglamorous work of staying. Of building the muscle to handle problems that show up in year four that you didn’t see in year one. Of resisting the thousand small temptations to cut corners that would have given me a slightly easier quarter and a slightly weaker business.

Anyone can produce a year-one result. The question is whether you can produce a year-thirteen handover.

The exit

After thirteen years, I sold the business to my brother.

That sentence usually gets a raised eyebrow when I say it out loud. “Wasn’t that just giving it away?”

It wasn’t. The business sold at a strong margin. We negotiated it the way two business people would have negotiated it — because that was the right way to honor the work I had done and the work he was about to begin. Family doesn’t mean discount. Family means doing it properly.

He has run it well. The business has continued to grow under his leadership. That’s the cleanest possible measure of whether the foundation I built was the right one — not what happened while I was there, but what continues to happen now that I’m not.


Why this story matters

Most operators tell you what they did. They show you the dashboard, the year-one growth chart, the case study template that ends with three bullet points and an italic call-to-action.

I want to tell you what I built that lasted.

If you’re going to bring an operator into your business, ask the question that matters: not just what they’ll do in the first year, but whether what they build will still be standing in the thirteenth.

That’s the standard. That’s the work. That’s the test the Trinidad story passes.

Want this kind of staying power inside your business? Let’s talk.

Book a Strategy Call →

← All stories